Music ReleasesJazz Release Series
A continuing series of relaxing jazz and coffee music singles released across major platforms.
ProductionMixingDistribution
Case overview
Portfolio
Selected work across music, media, and community
A look at the projects and platforms that shape Tom Media — from streaming releases to social presence and community storytelling.
Case Highlights
Where music meets media and community
Music Releases
Platform GrowthSpotify Growth Story
Audience growth on Spotify driven by consistent jazz releases and curated playlist placement.
PlaylistingRelease cadenceAnalytics
Case overview
BrandingSocial Media Presence
Building a recognizable Vietnamese music identity across Instagram, TikTok, and Facebook.
Visual identityShort-formContent system
Case overview
Culture & CommunityCommunity Storytelling
Story formats designed to connect Vietnamese audiences abroad with home culture.
Story designEditorialAudience
Case overview
EventsEvent Media Direction
Creative direction for Vietnamese community events, from intimate showcases to cultural nights.
Art directionPhoto & videoRecaps
Case overview
PromotionArtist Promotion
Release strategy and promotional creative for jazz, lo-fi, and Vietnamese culture artists.
Roll-outCreativePR
Case overview
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